Alarm clock with heartbeat

How to Build Your Heart Attack Protocol

Leo Manzione

When was the last time you truly felt “done for the day?

I don’t mean exhausted – I’m talking about finishing all your work for that day.

But my work is never done,” you might say. “My to-do list is constantly growing!

Well, I hate to break it to you, but we only have 24 hours and so much energy each day.

So let’s talk about a tool business owners can use to feel “done for the day,” while actually increasing their productivity.

Don’t end a packed day only to discover that you missed a critical task. Don’t trade personal time, family time, and/or sleep to finish what should have already been done.

Make your days more efficient, effective, and enjoyable with…

The Heart Attack Protocol.

Check out the video below to learn more:

If you’ve got all day, it’s likely to take all day. If you only have 4 hours, that may be all you need.

Simply put, the Heart Attack Protocol is a daily checklist composed of critical tasks that can be completed in 1-4 hours. Once it’s done – so are you.

Now you may be wondering, “What’s the point? I work 12-hour days so I’ve got the time!

Even if that’s true, it’s not true every day. You’ll need it most on the days when you don’t have the time. In the meantime, it will pay heavy dividends.

It’s not a great leap to understand where The Heart Attack Protocol gets its morbid name…

Imagine you’ve had a heart attack.
Your doctor insists you work for four hours (or fewer) each day.
How would you manage?

Here are the steps:

  1. Write down the activities that need to be done each day. (Note: This may include activities you’d like to start doing.)
  2. How long do these activities take? Is this a standard amount of time or does it vary?
  3. Which of these tasks are delegatable? How else could you get them done in less time?
  4. Which are truly necessary and which aren’t? Try ranking each task by their Return on Investment (ROI).
  5. Create a checklist of your critical activities. Make one for each day, week, and month. (Pro tip: The simpler this list is, the more likely you’ll use it.)
  6. Use your checklists each day, week, and month. Once all the tasks are complete, shift your focus elsewhere.
  7. Keep this checklist up to date with all your critical tasks.


Let’s be clear. Instead of a heart attack, the impetus would hopefully be positive – perhaps a vacation, important family event, or a new opportunity you want to seize. This protocol gives you space and time to do whatever you’d like with your extra time.

The Heart Attack Protocol is built on a law regarding how we spend our time:

Parkinson’s Law (noun) – The notion that work expands to fill the time available for its completion.

If you’ve got all day, it’s likely to take all day. If you only have 4 hours, that may be all you need.

Once you’ve built your simple checklist of critical tasks, you’ll discover how short your work days really could be.

So get started on your Heart Attack Protocol today!

Talk soon,

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