Business Questions

3 Key Questions Prospective Business Coaches Don’t Want You to Ask

Leo Manzione

Choosing the right business coach may be one of the most important decisions you make in your business.

Sidebar: Before you think this is just a major plug for my services, I want to be clear – the contents of this post can be used throughout the entire coaching industry to find your match, whether or not that match is me.

Okay, we’re back:
So, why is picking the right business coach so important? Well, picking the right one could be the best investment you ever make; the wrong one could put you out of business.

Imagine having a coach that…

  • Doesn’t really understand your situation
  • Uses a cookie cutter process that is in no way customized to you
  • Blames you if things don’t work out, despite all your hard work

What if you could have known that was their M.O. sooner?

Knowing the right questions to ask is half the battle.

Check out the video below for part 1 of our business coach selection series. If you’re thinking of hiring a business coach, go into that conversation armed with these
3 key questions to help you make an informed choice:

Some coaches might not appreciate this post because it will teach you to see through the bad ones. But I made this for you, not them.

1. What success stories can you share with me about somebody in a similar situation to mine?

The key here is to note their understanding of “a similar situation to mine.” How they respond to that part of the question will help you see how well they really understand you, what you’re looking to accomplish, and the likelihood that they will customize a solution to you:

  • Are they lumping you in with others based on demographics or psychographics?
  • Do they claim to have worked with someone just like you in the past? If so, is their plan to follow the same steps? Or do they recognize that methods, techniques, and markets change over time and their coaching should be adjusted for your present day situation?

2. What failures have you experienced when working with people like me?

The biggest red flag response here would be “I never fail.” There’s no way they have a 100% success rate. Claiming the word “failure” is not in their vocabulary smacks of a lack of self-awareness.

3. What could have been done differently in that situation?

When asking this question, pay very close attention to their response, particularly who they attribute the responsibility to. You don’t want to hear a lot of “them” and “they” language here that effectively reviews everything the client did wrong and places the blame squarely on their shoulders:

  • They didn’t listen.
  • They didn’t do the homework.
  • They had the wrong attitude.

Rather, what you want to hear here are responses that acknowledge mutual responsibility:

  • I’ve learned new techniques since then that I’ve implemented to adjust accordingly.
  • I am now more prepared to work with clients in that position.
  • I am now a better coach thanks to that experience.

So there you have it, 3 very powerful questions to bring into any conversation with a prospective coach. Now that you know what to look for in their responses, those coaches will reveal more than they probably realize. Some coaches might not appreciate this post because it will teach you to see through the bad ones. But I made this for you, not them.

It’s important to be picky when choosing your coach because the person you choose can either be the greatest partner your business has ever had, or the worst misallocation of resources no one will let you forget.
Given the importance of this partnership, we’ll be continuing this series to bring you even more valuable questions you can take into the conversation – so stay tuned.

Want practice asking these tricky questions? I’ll be your guinea pig! Feel free to apply for one of my 
complimentary diagnostic sessions and we can review this concept and uncover anything else that might be holding your business back.


Talk soon,

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