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virtual and in-person pitch

How to Pitch Yourself and Your Business

Leo Manzione

We’ve all done it.

We’re in front of our target audience – either in-person or (more and more these days…) virtually – and the floor is ours. This is our perfect chance to raise awareness about what we’re doing and maybe even (*fingers crossed*) score a new customer.

… But we drop the mic – and not in a good way. 

Maybe we weren’t clear. Maybe we rambled. Maybe we left our audience confused rather than enticed. What we really did was miss an opportunity.

But how can we get better and learn from this? How can we avoid similar mishaps moving forward? How can we be proactive and make the most of our spotlight?

Well, we must learn to pitch ourselves.

“I apologize for such a long letter - I didn't have time to write a short one.” - Mark Twain

Building your best pitch → a step-by-step guide:

Get clear on what you’re trying to say and refine your key points.

If you don’t have a solid understanding of your own key points, there’s no way you’ll be able to communicate them to someone else.

Be able to concisely explain who you are to your target audience.

Once you know your key points, the next step is learning to convey them to your audience in a compelling and informative way.

Keep in mind that in our digital world of instant gratification, people have increasingly short attention spans. Half of being compelling is being short and to the point. 

From the start, draw your audience in by telling them why they should care about what you have to say. 

  • Who are you? 
  • How can you help them?
  • What is your call to action?
  • What do they stand to gain if they take you up on your call to action?

Work to refine your message to a few key sentences.

If you have more time, then you can substantiate your main points with secondary benefits, examples, case studies, or any other supporting material. Always start with your most compelling pieces first to draw them in.

Finally, as with so many other skills in life, the key to success here is PRACTICE, PRACTICE, PRACTICE.

Practice in front of the mirror, walk through it with friends and family, record yourself and play it back – find whatever method works best for you, but don’t practice on your target audience!

If you can’t impart your message clearly and concisely in these practice settings, it’s very unlikely that you will magically be able to do so in front of your audience. Don’t miss an opportunity! Refine your pitch before ever stepping in front of them.


Well, there you have it! I truly hope you use the steps above to take the guesswork out of your messaging and maximize the opportunities that come your way. 

We don’t get endless opportunities to convey our message, so let’s make the most of each one.

Happy pitching!

Talk soon,

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